Automotive Brand Manager – EV Mobility
- Sri Lanka
Key Responsibilities
- Develop and execute comprehensive brand strategies to drive brand awareness and business growth.
- Conduct market research to identify consumer insights, market trends, competitor activity, and brand expansion opportunities.
- Define and maintain brand positioning, ensuring consistency across all marketing channels.
- Oversee brand identity management and ensure adherence to established brand guidelines.
- Design and execute effective ATL, BTL, and Digital Marketing campaigns.
- Enhance brand presence through strategic visibility campaigns.
- Lead and manage new product development initiatives and successful marketing campaigns.
- Plan and evaluate consumer promotions to boost brand engagement.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and develop competitive trade plans.
- Maintain strong relationships with key principals and proactively address market shifts.
- Plan and execute integrated marketing campaigns that enhance customer engagement.
- Establish and manage budgets for all brands and channel development programs and initiatives, in collaboration with sales and trade marketing teams.
- Monitor and analyze brand performance metrics, adjusting strategies as needed to optimize results.
- Stay abreast of industry developments and emerging trends to support effective strategic decision-making.
Qualifications & Skills
- Bachelor’s degree or professional qualification in Sales & Marketing from a recognized institution.
- 2–3 years of experience in Marketing or Brand Management, preferably within the Automotive / EV Mobility industry.
- Demonstrated success in creating and executing effective marketing campaigns.
- Hands-on experience in ATL, BTL, and Digital Marketing campaigns.
- Experience in managing cross-functional teams and working in a dynamic environment.
- Proficiency in digital marketing, market research, and data-driven decision-making.
- Excellent communication, negotiation, and strong analytical skills.
- Creative thinking and a passion for branding, consumer behavior, and the automotive/EV mobility sector.