Hotel Sales Manager – Luxury Boutique Property

Hotel Sales Manager – Luxury Boutique Property

• Sri Lanka

Key Responsibilities

• Develop and implement effective sales strategies to achieve room revenue, occupancy, and overall business growth targets.

• Build and maintain strong relationships with local and international travel agents, tour operators, Destination Management Companies (DMCs), corporate clients, and other key business partners.

• Identify, develop, and secure new business opportunities across luxury leisure, corporate, group, and direct booking segments.

• Manage sales calls, client meetings, negotiations, proposals, contracts, and follow-ups to acquire new business and maintain existing accounts.

• Strengthen the hotel's presence within the luxury hospitality and travel trade markets to increase brand awareness and generate business opportunities.

• Monitor market trends, competitor activities, customer preferences, and industry developments to identify opportunities for revenue growth.

• Coordinate with external marketing partners on promotional campaigns, digital marketing initiatives, and brand visibility activities to support sales objectives.

• Work closely with hotel operations and reservations teams to ensure effective coordination, seamless booking processes, and high standards of guest service.

• Maintain strong relationships with existing clients and partners to encourage repeat business, referrals, and long-term commercial partnerships.

• Prepare sales forecasts, performance reports, client activity updates, and action plans for management review.

• Conduct regular client visits, sales calls, and business development activities to expand the hotel's market reach and achieve sales targets.

Candidate Profile

• A degree or professional qualification in Sales, Marketing, Hospitality Management, Tourism, Business Management, or a related field.

• 5–7 years of relevant experience for the Manager level, preferably in an upscale hotel, luxury boutique property, resort, DMC, or a similar hospitality business.

• For the Assistant Manager level, 3–5 years of relevant experience in hospitality sales or a related field.

• Proven experience in hotel sales, business development, account management, or travel trade sales.

• Sound knowledge of travel-trade relationships, hotel distribution channels, sales planning, and revenue management principles.

• An established network of travel agents, tour operators, DMCs, corporate clients, or other relevant industry partners would be an advantage.

• Strong communication, negotiation, presentation, and relationship management skills, with an excellent command of English.

• A commercially focused, proactive, and results-oriented approach, with the ability to work independently and achieve sales targets.

• Strong planning, organisational, reporting, and client management skills.

• Willingness to travel for client meetings, sales visits, trade engagements, and business development activities.