Senior Modern Trade Executive / Modern Trade Executive
- Sri Lanka
Key Responsibilities:
- Manage and grow sales within assigned Modern Trade (MT) accounts, ensuring strong relationships and consistent business development.
- Ensure high product visibility, availability, and merchandising across all MT outlets.
- Onboard new stakeholders/customers and build long-term relationships with SMMTs and other retail partners.
- Frequently visit outlets and maintain positive relationships with Key Opinion Leaders (KOLs) to support brand positioning and gather feedback.
- Ensure timely collection of payments from assigned customers in alignment with company credit terms.
- Monitor account receivables and proactively address collection delays.
- Analyze competitor products to understand market trends, product gaps, features, and performance.
- Provide continuous feedback on competitor activities to guide strategic decisions.
- Develop strong technical and practical knowledge of the company’s FMCG product lines.
- Inform product development teams on potential improvements and evolving market needs.
- Collaborate with the marketing team to support campaigns that effectively reach the target market.
- Prepare and submit accurate daily, weekly, and monthly reports on sales performance, market feedback, and outlet visits.
- Track progress against KPIs and suggest process improvements where applicable.
Required Qualifications & Skills:
- Minimum 2–3 years of experience in Modern Trade sales, preferably within the Healthcare or FMCG industry.
- Professional qualification in Sales & Marketing is an advantage.
- Strong industry network, including relationships with Modern Trade (SMMT) and KOLs.
- Experience in stakeholder engagement, collection follow-ups, and reporting.
- Proficiency in market analysis, competitor benchmarking, and customer relationship management.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently with a target-driven mindset.